Social Media Manager, Predictions

Coinbase is a leading cryptocurrency platform on a mission to increase economic freedom through innovative financial infrastructure. The company operates as a remote-first organization while maintaining a collaborative culture through quarterly in-person working sessions called "surges." Coinbase has established itself as a key player in the Web3 space during a period when blockchain job postings have surged 45% year-over-year, driven by growing demand across security engineering, smart contract development, and emerging product categories like prediction markets.

The Marketing and Communications team at Coinbase is expanding its social media presence to build brand awareness where audiences gather online. This role focuses specifically on growing Coinbase's prediction markets visibility through social channels, particularly on X. You'll transform live market data into compelling, timely content that positions Coinbase as the destination for understanding what people predict will happen next across finance, sports, politics and culture.

What you'll do

• Manage @CoinbasePredict day to day, creating original content including commentary, memes and real-time market reactions for both the dedicated prediction markets account and the main Coinbase channel.

• Monitor trends, cultural moments and competitor activity across X and other social platforms to identify content opportunities and launch timely prediction contracts.

• Collaborate with product marketing, product, legal, compliance and creative teams to execute prediction market launches and broader campaign initiatives on social channels.

• Design content workflows and editorial systems powered by AI tools that enable rapid posting while maintaining regulatory compliance.

• Create and implement approaches to address misinformation and skepticism, including both immediate tactical responses and longer-term strategic messaging.

• Review performance metrics regularly to refine content strategy, increase follower growth and boost engagement across all platforms.

What you'll bring

• At least 3 years of hands-on experience managing brand or creator social accounts with proven track records of audience growth and viral content, particularly on X.

• Active participation in prediction markets across multiple categories including sports, entertainment, politics and finance, demonstrating genuine knowledge of the space.

• Strong copywriting skills, comfort with meme creation, and the ability to write in an authentic, conversational voice rather than corporate language, plus experience producing short-form video.

• Demonstrated ability to test content ideas quickly, measure results and adapt your strategy based on performance data and team feedback.

• Experience maintaining a consistent daily content calendar across multiple platforms while responding to breaking news and real-time developments.

• Comfortable using generative AI tools productively while maintaining editorial oversight to ensure outputs meet business standards and measurably improve workflow speed, cost and quality.

Nice to have

• Background in financial services, fintech or cryptocurrency marketing.

• Experience launching new product categories or features through social media.

What they offer

• Annual base salary between $140,080 and $164,800 depending on location, plus equity and performance bonus eligibility.

• Medical, dental and vision coverage along with 401(k) retirement benefits.

• Remote-first work arrangement with quarterly in-person collaboration sessions.