Head of Growth Marketing

Arize AI is a leading observability and evaluation platform purpose-built for AI engineering teams. The company helps enterprises and Fortune 500 organizations like Booking.com, Uber, and Siemens monitor, troubleshoot, and optimize their AI systems at every stage—from prototype through production scale. As AI and agent engineering becomes mission-critical for organizations worldwide, Arize provides the unified workspace that lets teams build, test, and run their applications with confidence.

Founded to address a critical gap in the AI tooling landscape, Arize has grown to serve over 150 enterprise customers while building a thriving open-source community through Phoenix. The company operates a dual business model combining sales-led enterprise solutions with a developer-centric, self-serve platform. This unique positioning requires marketing expertise across both channels and an understanding of how they amplify each other.

What you'll do

• Own enterprise pipeline growth and demand generation by building integrated campaigns across paid media, digital channels, events, partnerships, and lifecycle marketing, while establishing rigorous measurement frameworks to quantify impact.
• Lead and develop the field marketing teams across the Americas and Rest of World regions, creating programs that generate qualified pipeline and strengthen relationships with enterprise buyers and technical communities.
• Drive the digital acquisition strategy spanning paid, organic, and search channels, overseeing SEO and web optimization initiatives to improve discoverability and website conversion for demo requests and self-serve signups.
• Build the marketing infrastructure for product-led growth, developing programs that increase adoption of both Phoenix and Arize AX while establishing shared PLG metrics and cross-functional experimentation roadmaps.
• Lead a high-performing growth organization by managing demand generation, field marketing, and digital growth teams, building efficient operational processes, and coordinating with Content, Product, Engineering, and Sales on integrated initiatives.
• Partner with Sales and Revenue Operations to improve conversion rates, attribution accuracy, pipeline quality, and overall campaign effectiveness across all channels.

What you'll bring

• A minimum of 10 years in B2B SaaS marketing with substantial ownership of demand generation, growth marketing, or pipeline creation.
• Proven track record scaling marketing-sourced enterprise pipeline and experience driving growth at developer tools, infrastructure, or AI-focused SaaS companies.
• Deep expertise in both sales-led and product-led acquisition models, with the ability to make them work together effectively.
• Strong analytical capabilities including funnel analysis, attribution modeling, experimentation design, and conversion metric interpretation.
• Hands-on experience managing paid acquisition programs, executing integrated campaigns, developing lifecycle marketing initiatives, and overseeing field marketing operations.
• Demonstrated ability to lead, coach, and develop high-performing marketing teams while operating comfortably in fast-moving environments where hands-on leadership is expected.
• Strong working relationships with Sales, Product, Engineering, and technical stakeholders, with the ability to communicate effectively across functions.

Nice to have

• Direct experience marketing to AI engineers, developers, or enterprise AI leadership teams.
• Background growing open-source communities and converting developer adoption into commercial revenue.
• Familiarity with AI observability platforms, LLM evaluation, or agent development technologies.

What they offer

• Full-time position based in San Francisco, California.
• Leadership role with significant visibility and influence over the company's growth trajectory.