Enterprise Marketing Director

MoonPay is the infrastructure operating system for moving value globally—crypto, stablecoins, tokenized assets, and emerging forms of digital exchange. The company serves 30M+ customers and 500+ ecosystem partners across regulated markets in the US, UK, EU, Canada, and Australia. Forbes named MoonPay one of America's Best Startup Employers in 2026, and it ranks second in Crypto Services on Fortune's inaugural Crypto 100 list.

You'll join as Enterprise Marketing Director, leading MoonPay's market positioning and go-to-market strategy for large, complex customers: banks, fintechs, payment providers, exchanges, wallets, marketplaces, merchants, global employers, and digital-asset businesses. These organizations have intricate operational needs, multiple decision-makers, and strict compliance and scale requirements. This is not a single-product marketing role. You'll craft an overarching enterprise narrative for MoonPay's full portfolio while developing targeted positioning for specific products, use cases, industries, and segments. You'll operate as the central marketing leader within the Product-Sales-Marketing partnership, translating customer insights and business goals into coordinated execution.

This is a hands-on leadership position. You'll define strategy and drive it personally across positioning, campaign development, content creation, sales enablement, product launches, and performance analysis. On a given day you might shape narrative for a new product, write content for X or LinkedIn, brief the Creative team on an integrated campaign, develop materials for a strategic prospect, lead a customer go-to-market launch, or measure which programs feed the pipeline. You'll manage the full marketing lifecycle from brief to execution to results.

What you'll do

• Build enterprise marketing strategy from scratch, translating business goals into a go-to-market plan, campaign roadmap, and editorial calendar with clear execution priorities.

• Define MoonPay's enterprise narrative across payments, stablecoins, crypto, and digital-asset infrastructure while developing differentiated positioning for specific products, use cases, and customer segments.

• Operate as the marketing lead in the Product-Sales-Marketing partnership, ensuring customer insight and commercial priorities translate into coordinated market execution.

• Develop go-to-market strategies and integrated campaigns for priority audiences including banks, fintechs, exchanges, merchants, and global employers, spanning content, digital, social, events, and account-based marketing.

• Lead go-to-market execution for new products, capabilities, integrations, and strategic partnerships from audience definition through launch, distribution, and adoption.

• Stay directly involved in priority accounts and deals, creating tailored narratives, presentations, case studies, and competitive guidance to help Sales win complex enterprise customers.

• Turn insights from Sales and Product into scalable assets: segment playbooks, buyer-specific messaging, use-case content, sales enablement materials, and objection-handling frameworks.

What you'll bring

• Extensive hands-on experience in product marketing, content marketing, social media marketing, and demand generation—you're equally comfortable with strategy and execution.

• Proven ability to translate complex, technical products into clear, differentiated, and commercially compelling messaging for enterprise audiences.

• Experience marketing to multiple customer segments simultaneously and developing tailored go-to-market approaches for different buyer types and use cases.

• Track record of building marketing functions from the ground up or establishing new marketing areas within existing organizations.

• Strong partnership skills with Sales and Product teams, with experience identifying customer needs through active deal cycles and translating them into marketing assets.

• Ability to operate across the full marketing lifecycle: strategy, writing, creative collaboration, stakeholder coordination, launch, and performance measurement.

• Data-driven mindset paired with creative problem-solving; comfort with both analytics and storytelling.

Nice to have

• Experience marketing fintech, payments, crypto, or blockchain infrastructure.

• Familiarity with complex, regulated industries and compliance-heavy customer environments.

• Track record with account-based marketing or enterprise demand generation programs.

What we offer

• Hybrid work arrangement in the United States.

• Full-time role with significant ownership and the opportunity to establish the foundation for enterprise marketing growth at MoonPay.